ABOUT MYRTLE

THE COMPANY

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ORIGINS

Myrtle was founded in 2003 developing software and services for the visual effects industries in California, Vancouver and London. Specializing in, image processing and large scale simulation, Myrtle has helped produce computer generated content for over 20 major Hollywood blockbusters

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EXPERTS

Today we are a cross-industry team of experts from graphics hardware, movie visual effects and computer games who author original software to keep our clients at the forefront of their industries

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TRACK RECORD

Myrtle’s clients have included NYSE and NASDAQ listed companies in LA, Vancouver and London. We have a proven track record of deploying cutting edge proprietary software into companies on time and on budget

Key Staff

PETER BALDWIN

Founder

Peter has run Myrtle since founding it in 2003. He wrote and licensed Myrtle’s first commercially available software: a suite of fluid simulation tools used to help produce the chocolate river in Tim Burton’s film “Charlie and the Chocolate Factory”. Peter has a pure mathematics PhD from Cambridge University.

JOE HERMASZEWSKI

Principal Developer

Joe holds a degree in computer science from Oxford University and represented the UK in the International Computing Olympiad. He wrote his thesis on modern compiler technology.

He has worked at several high profile development studios and is an expert in compilers and their applications targeting low level systems. He has a special interest in programming language design, particularly formal verification of programs and advanced type systems. He is also the author of several Haskell packages including the Haskell Vulkan bindings.

ROBERT SWANN

Board Member

Robert is an entrepreneur specialising in early stage technology companies. He is the Chairman of Audio Analytic Ltd, and a board member of Undo Software Ltd, Knowledge Transmission Ltd and Movidius Ltd.

Robert is also a board member of the Cambridge Angels and the Greater Cambridgeshire and Greater Peterborough Local Enterprise Partnership (GCGP LEP). Robert was one of the two co-founders of innovative Cambridge semiconductor company Alphamosaic (acquired by Broadcom) and Executive Chairman of Green Parrot Pictures Ltd (acquired by Google in 2011).

Robert graduated from Trinity College, Cambridge, in Electrical and Information Sciences and gained a PhD in video processing at Cambridge University Engineering Department. He has also published more than 15 patents.

BRIAN TYLER

Commercial Director

Brian has a degree in Cybernetics and originally worked on applying formal predicate logic to a computer syntax used in architectural CAD evaluation. This led to a wider interest in using computers and 3D software for creative visualisation in broadcast media, commercials and film.

Over the past 20 years however he has stepped away from coding and successfully focused on working with start-up tech visualisation companies to identify markets, build revenues and find commercial success.

Brian has held many C-level roles in management, sales and marketing in a number of UK and international software and hardware companies including SoftImage, Cambridge Animation, ARTVPS and Mackevision and he has worked with many global clients including Warner Bros. Feature Animation, Dreamworks Animation, Rolls Royce Motors, BMW GmbH and Mercedes.

SPEAK TO THE EXPERTS

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